5 Questions Your Pinned Instagram Posts Should Answer

5 Questions Your Pinned Instagram Posts Should Answer

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

5 Questions Your Pinned Instagram Posts Should Answer

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

The Posts You Pin Say A Lot About You

Great answers require great questions.

Asking the right questions is not only key to solving mysteries, acing interviews or winning a beauty pageant. It is the secret sauce to growing your business too!

Have you ever asked what in the world are pinned posts for? Since we live in a time of scrolling ad infinitum, creating content that stops the scroll and gets the attention of your target audience is a must.

But what’s next? This is where understanding content curation using pinned posts comes in to get them to know you.

Make a great first impression. Onya mark, get set, grow!


Woman scrolling on her social media feed

Your Pinned Posts Should Answer These 5 Questions

In the fast-paced world of social media, with the clicks, likes, views, comments, and content creation, it’s essential to make an impactful first impression with your Instagram account. 

This is especially important considering Instagram offers key tools like pinned posts to grab users’ attention and guide them to more. As Instagram’s algorithm evolves, pinned posts have become a powerful tool to captivate your audience and leave a lasting impression. Below, we explore the five questions your pinned Instagram posts should answer to attract and engage your followers effectively. 

The very first question your pinned post should answer is who you are and what it is that you do. It should be a clear and concise introduction to your account’s identity and let users know instantly what it is you’re all about. Whether you’re a fitness enthusiast, travel blogger, budding artist, or a business owner, be sure that visitors can immediately understand the account’s purpose and content focus. Being too general will confuse people and lead them to someone more focused, while being too wordy and specific will bore them and lead them elsewhere as well. Be straight to the point and clear. 

People follow accounts that provide value and enrich their lives in some way. Use your pinned post to communicate the benefits of following your account. Do you go out of your way to share insightful tips, entertaining content, inspirational stories, or exclusive promotions? Highlight the unique value you bring to your followers and let them know why they should stay connected to your journey. 

In a massive sea of Instagram accounts, what makes yours stand out? Use your pinned posts to showcase your unique selling points and core values. Whether it’s your authentic storytelling, cutting-edge expertise, stunning visuals, or distinctive brand voice, emphasize what sets you apart and entices followers to choose you over others in the same niche. The more specific your niche is and the clearer you convey it, the more interested users will be to learn more.

Interaction and engagement are the lifelines of any successful Instagram account. Encourage your audience to interact with your content and be part of your community as you share across the platform. Ask questions, invite them to tag friends, run a giveaway, and promote helpful discussions. Use your pinned posts to provide them with clear instructions on how they can communicate by liking, commenting, sharing, or more!

Lastly, leave your followers excited and curious about what’s to come down the road. Use the pinned posts section to tease upcoming content, collaborations, or events. You may share hints about future projects or new initiatives to build anticipation. This way you can keep your audience eagerly waiting for more.

Your pinned Instagram posts serve as a virtual handshake, making a lasting impression on every visitor who stumbles upon your profile. By answering these five crucial questions, you can effectively captivate your audience and foster a loyal community that converts. 

Introduce yourself, showcase your unique value, highlight what sets you apart, encourage engagement, and tease upcoming content to keep your followers eager and invested in your journey. Remember, your pinned post is the gateway to the IG world – make it count! Looking for more helpful tips and tricks on converting within Instagram? We’d love to chat. Give Onya a call today to learn more!


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