The Power of Account-Based Marketing for Your Organization

One interesting trend that’s been catching Onya’s eye lately? Account-Based Marketing (ABM)!  This new area in marketing has emerged as a game-changer for organizations looking to foster meaningful connections with their target audience, especially when dangling bait for larger groups hasn’t gained any traction. This personalized and targeted approach has gained a TON of popularity […]

Navigating the Storm: A Concise Guide to Effective Crisis Management on Social Media

We all like to go about our day believing the best for our businesses and organizations – hoping and praying all the right marketing efforts will pay off with more clients, more engagement, more inquiries, etc.  But what about when the worst happens? When situations unfold completely outside of marketing strategy? When natural disaster strikes, […]

Unlocking the Power of Personalization as User Magnet

Onya Blog | Personalization as the User Magnet

We’ve spoken about personalization before but it’s time to circle back around to it again. And we want to make something clear – the marketing persona is not what it used to be. In fact, it’s detailed. MUCH more detailed.  As we navigate the ever-evolving consumer preferences and behaviors, organizations are recognizing that a one-size-fits-all […]

Unlock Visibility with Search Engine Strategies

Onya Blog | Unlocking Visibility

For a business to thrive, it needs to be seen.  The biggest, and usually most effective way, is through online searchability. With the majority of internet users relying on search engines to discover information and services, optimizing your digital presence is necessary.  Securing a prominent position on search engine results pages (SERPs) is crucial for […]

Onya’s Take on the 2024 Social Media Landscape

The holidays are upon us! Along with all the parties and celebrations, we are all hands on deck preparing you all for what is to come in 2024! As we approach the new year, it will be essential to take a closer look at upcoming social media predictions and how they may impact you and […]

Do Aesthetics in Branding Really Matter for Your Marketing?

Onya Blog | Do Aesthetics in Branding Really Matter for Your Marketing?

“Do aesthetics really matter?” Our answer: absolutely. Your visual identity isn’t just a face; it’s a powerful connection tool. For this week’s newsletter, we dive into the stats: 50 milliseconds for a first impression, 80% boost in recognition with brand consistency, and 28% higher emotional engagement with visually appealing designs. From web designs to social […]

Selling Emotion: The Art of Infusing Feeling Into Your Products and Services

Onya Blog | Selling Emotion: The Art of Infusing Feeling Into Your Products and Services

I’ve heard it said, ‘Move the audience, and the needle will follow’. I can’t think of a truer statement when it comes to staying in front of your audience in a dynamic marketing landscape. The secret to capturing your target audience does not just lie in what the people see – but also in what […]