Onya Blog | Elevating Your Brand in 2024: Onya’s Guide to Collecting Powerful Client Testimonials

Elevating Your Brand in 2024: Onya’s Guide to Collecting Powerful Client Testimonials

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

Elevating Your Brand in 2024: Onya’s Guide to Collecting Powerful Client Testimonials

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

Building your brand online is more than possible these days. We have all sorts of digital assets at our disposal to get set up and going. 

However, the real challenge comes when we seek the trusted opinions of others to back what we claim online. You know it exists because you’ve worked alongside these organizations for some time. 

But how do you get them to share their story in a way that intrigues others? As a team dedicated to maximizing the impact of your brand’s digital footprint, we understand the pivotal role testimonials play in building trust, credibility, and fostering authentic connections with your audience. 

Why Testimonials Matter

Trust Factor

According to a survey by BrightLocal, 93% of consumers read online reviews to determine a local business’ reputation, emphasizing the role testimonials play in building trust, even with users on the go. 

Conversion Boost

A report by Speigel Research Center reveals that displaying reviews can increase conversion rates by up to 270%. This data illustrates the real-world punch testimonials can have on turning prospects into loyal customers. 

Search Engine Optimization

Testimonials provide fresh, relevant content that search engines just love. The more positive (and up-to-date) reviews you have, the higher your website is likely to rank. 

Testimonials play an important role in driving the success of organizations but what is the best way to build and collect on those authentic endorsements? Below are some key strategies we recommend to obtain the information you all need. 

Key strategies for obtaining great testimonials from your clients

Timing is Everything

When seeking testimonials, timing is critical. Reach out to clients shortly after a successful collaboration, ensuring their positive experience is still fresh in their minds. This not only increases the likelihood of a prompt response but also captures the genuine enthusiasm and satisfaction they feel.

Make it Effortless

Simplicity is key for digital processes you can loop clients into contributing. Craft a straightforward process for clients to share their testimonials. Consider creating a user-friendly online form or providing clear instructions on the preferred format. The easier it is for clients to contribute, the more likely they are to participate.

Encourage Specificity

General testimonials are good, but specific details make them great. Encourage clients to share specific experiences, outcomes, or features they found most beneficial. These details not only add authenticity but also resonate with potential customers facing similar challenges.

Incentivize Participation

Consider offering incentives for clients who take the time to provide testimonials. Whether it’s a discount on future services, exclusive access, or a simple thank-you gift, incentives can motivate clients to share their positive experiences.

Leverage Social Proof 

Lastly, harness the power of social media platforms to showcase your testimonials. Share snippets or full testimonials on platforms like Instagram, Twitter, and LinkedIn. This not only amplifies your brand’s credibility but also increases the visibility of positive reviews.

Testimonials are not just endorsements, they can act as powerful tools for building a strong online presence and promoting trust amongst your audience. By understanding and using the tactics above, you can strategically collect and leverage testimonials to elevate your organization online. We would encourage your team to embrace and encourage testimonials as you work alongside your amazing clients and teams. 

Need additional insight when it comes to bolstering your digital footprint? Reach out to Onya today to learn more!

Facebook
Twitter
LinkedIn

Read more from Onya