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How to Create LinkedIn Content That Converts

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

How to Create LinkedIn Content That Converts

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

When it comes to working LinkedIn content with the intent of converting readers, many post content that ends up being pretty boring and easy to avoid for effective business changes. Sure, LinkedIn is filled with professionals, but the content still needs to strike strong in order to catch their attention. 

Creating LinkedIn content that converts involves a combination of strategic planning and engaging storytelling. If you’re looking to make an impact on this highly-used and professional platform, here are some tips to help you convert content: 

Define your objectives

Clearly understand your goals and what you want to achieve with your LinkedIn content. Whether it’s generating leads, driving traffic to your website, or increasing brand awareness, having a clear objective will guide your content creation process. 

Know your target audience

Research and understand your target audience’s demographics, interests, pain points, and motivations. This information will help you tailor your content to resonate with them and address their needs. Tailor your content to their interests, pain points, and goals. 

Create compelling headlines

Craft attention-grabbing headlines that entice readers to click and go deeper. Make sure your headline is concise and specific and highlights the value or benefit readers will gain from engaging with your content. 

Offer valuable insights

Provide readers with valuable, actionable information that addresses your audience’s pain points and solves issues for them. Share industry insights, tips, and strategies that position you as a thought leader and expert in your field. 

Utilize visual content

Incorporate eye-catching visuals such as images, videos, or infographics into your LinkedIn posts. Visuals help capture attention, give moments to pause, increase engagement, and make your content more shareable. 

Tell stories with authenticity

Share personal anecdotes, case studies with hard facts, or real success stories that resonate with your audience. Authentic storytelling helps create an emotional connection and builds trust with your readers. 

Include a clear call to action (CTA)

Every piece of content should have a clear CTA that guides your audience to take the desired action. It could be visiting your website, downloading a resource, signing up for a webinar, or contacting you directly. 

Engage with your audience

Actively respond to comments, engage in conversations, and build relationships with your audience. By being present and responsive, you can foster trust and credibility, and increase the chances of conversions. 

Talk in a conversational tone

Be sure to write in a very friendly and approachable manner, preferably one that is readable. LinkedIn is a professional platform but you want to strike a healthy balance between professionalism and approachability. 

Test and iterate

Continuously test different types of content, formats, headlines, and CTAs to determine what resonates best with your audience. Use LinkedIn analytics to track the performance of your posts and make data-driven decisions to optimize your content strategy. When it comes to testing this content, make sure you’re generating enough to actually test with. One or two posts are fine but consistency is key and you want to see what swings can make people run or stay away. 

With LinkedIn posts, be sure information is relevant and timely, providing value at all turns so that you give people a reason to engage and ultimately convert. Remember that professionals are people too and desire to connect rather than be sold to. The more humane, the better the overall return. Looking for help when it comes to fine-tuning your social strategy? Let Onya help by booking a call today!


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