Onya Blog | Learn how you can leverage TikTok for effective marketing

How to Leverage TikTok In Your Marketing

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

How to Leverage TikTok In Your Marketing

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

TikTok’s perceived effectiveness is definitely growing among marketers!

According to Hootsuite’s 2022 social trends survey, TikTok is growing amongst marketers by 700% in just one year. Listen to that – one year. In fact, 24% of marketers now consider TikTok one of the better platforms for reaching their business goals. 

While TikTok may still have some catching up to do compared to advertising giants like Facebook and Instagram, those platforms have seen a notable decrease in perceived effectiveness over the past year. 

Facebook’s effectiveness has dropped by 25% while Instagram’s has plummeted by a whopping 40%. 

These shifts in the advertising landscape are a clear indication that brands need to adapt and meet their customers where they are on each platform. 

TikTok’s diverse and rapidly growing communities, covering everything from book lovers to fridge organization enthusiasts, make it easier for marketers to hone in on their target audiences with compelling, tailored content. 

So if you’re looking to stay ahead of the curve, it’s definitely worth considering TikTok as part of your marketing strategy. 

But how do you effectively market on TikTok? Here are the top steps we recommend you start with:

Understand the platform

Familiarize yourself with TikTok’s features, trends, and user demographics so that you genuinely understand the type of content that resonates with your target audiences. 

    Participate in trends and challenges

    Be sure to take part in popular challenges and trends relevant to your niche as this boosts your visibility as well as connect with others in a personal and fun way in the online community. 

    Create regular, creative videos

    As with any good marketing strategy, begin taking part in the content on the regular. Develop creative and captivating videos that align with your brand’s identity and keep them short and shareable to increase ongoing engagement. Remember that TikTok’s algorithm favors accounts that are constantly active. 


    In the same vein as what’s listed above, be sure to share your videos on other social media platforms in order to drive traffic and increase your following. 

    Use relevant hashtags and music

    Increasing discoverability is carried forward by using trending and popular hashtags that people regularly search for. It also helps increase engagement by adding fun, well-liked music so people stay to watch more. 

    Interact with Followers

    Like with any good business, no matter the size, be sure to respond to comments and messages so that people can see you actively talking with individuals with questions. You want to be available and forthcoming with information and not be seen as an entity that ghosts people. 

    Analyze Your Performance

    As you move and groove within the platform, be sure to use TikTok’s analytics to track performance and audience insights. The data should ideally show you what people like the most and which items they moved quickly past. Take the feedback, test new content, and bolster the best-performing options for the highest engagement that converts. 

    At the end of the day, keep in mind that TikTok’s algorithms prioritize content that keeps users focused on the platform so create content that speaks closely to your target audience. Need help in creating and managing content that converts? Be sure to reach out to Onya today to learn more!


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