# Onya

> Onya is a digital marketing and advertising agency that combines strategy, media, creative, audience targeting, and performance optimization to help organizations reach the right audiences and drive measurable outcomes. Onya provides digital advertising, Google Ads management, precision (programmatic) advertising, social media management, influencer and creator marketing, brand and creative services, landing page development, SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Onya serves higher education, healthcare, nonprofits and churches, business, ecommerce and retail, B2B, and manufacturing organizations, with a particular focus on Meta, Google, TikTok, and programmatic advertising channels.

## About Onya

Onya works with organizations where marketing performance and measurable outcomes matter. Onya starts by understanding the audience, goals, messaging, channels, budget priorities, and existing performance before campaigns launch, then stays accountable to results rather than just deliverables.

- [About Onya](https://www.onyamark.com/about) — Company background and approach.
- [Contact / Schedule a Call](https://www.onyamark.com/contact) — 30-minute discovery call; phone 317-451-6448, hello@onyamark.com.

## Services

All services are detailed on the [Services page](https://www.onyamark.com/services).

- **Digital Advertising** — Paid campaigns across Meta, TikTok, LinkedIn, Snapchat, Google Search, and YouTube, built around audience and goals rather than trends.
- **Google Advertising** — Google Ads campaigns built around real conversion actions (inquiries, appointments, calls, applications, leads), not just clicks.
- **Precision Advertising** — Programmatic advertising across connected TV, streaming, websites, and mobile apps, using audience targeting, geofencing, retargeting, cross-channel campaigns, real-time optimization, footfall attribution, and real-world conversion measurement.
- **Influencer and Creator Marketing** — UGC creators, influencer partnerships, creator content, and paid placements.
- **Social Media Management** — Organic social presence, content, creative, and platform strategy tailored to each organization's voice and audience.
- **Brand and Creative** — Positioning, messaging, brand voice, and visual identity.
- **Landing Pages** — Conversion-focused landing pages built to support campaign performance.
- **SEO, AEO, and GEO** — Visibility across traditional search and AI-powered search experiences, including Google AI Overviews, ChatGPT, and Perplexity.

## Industries

- **Higher Education** — Enrollment marketing from awareness through application and yield; identifying where interest drops off in the pipeline.
- **Healthcare** — Clinical talent recruitment and service-line promotion, with fast-moving, low-margin-for-error campaigns.
- **Nonprofits and Churches** — Mission-driven marketing that helps organizations reintroduce themselves to their communities as their message evolves.
- **Business** — Multi-location retailers, local businesses, and other organizations needing visibility and clear differentiation.
- **Ecommerce and Retail** — Traffic, purchases, and repeat demand for ecommerce brands, multi-location retailers, and local businesses.
- **B2B and Manufacturing** — SaaS companies, manufacturers, and professional services needing consistent qualified lead flow and clear positioning.

## Marketing Approach

Onya's process runs in four stages:

1. **Assess** — Analyze existing campaigns, channels, audience data, and tracking to find where momentum is being lost.
2. **Strategize** — Map audience, messaging, channels, and budget priorities before anything launches.
3. **Execute** — Combine creative, targeting, and tracking as one system around measurable goals.
4. **Refine** — Monitor performance, test improvements, and adjust based on results.

## Case Studies

Full case studies and client quotes appear on the [homepage](https://www.onyamark.com/).

- **Geneva College** — Closed a qualified-inquiry gap for a graduate program by identifying an audience gap and rebuilding campaign creative; qualified RFIs increased within one semester. Channels: Meta Ads, Programmatic Ads, Google Ads, TikTok Ads.
- **Williams Bros Healthcare** — Built and managed marketing campaigns that run effectively enough for leadership to stop actively managing them. Channels: Meta Ads, Programmatic Ads, Google Ads, TikTok Ads.
- **KidsCare Home Health** — Targeted recruitment campaigns by job title, location, and behavior for hard-to-fill clinical roles; applications increased and hiring timelines improved. Channels: Meta Ads, Programmatic Ads, Google Ads, TikTok Ads.

Other clients include Crumbl, Concordia University Wisconsin, Boardable, Geneva College, Columbus Regional Healthcare System, Traders Point Christian Church, Covenant Christian University, Rochester Christian University, Chowan University, Metal Fab Engineering, and the cities of Fishers and Noblesville, Indiana.

## Resources

- [Blog](https://www.onyamark.com/blog) — Digital advertising, programmatic advertising, geofencing, footfall attribution, Google Ads, Meta advertising, social media marketing, media planning, audience targeting, AEO, GEO, and AI search visibility.

## Optional

- [Privacy Policy](https://www.onyamark.com/privacy-policy)
- [Terms & Conditions](https://www.onyamark.com/terms-and-conditions)
- [Sitemap](https://www.onyamark.com/sitemap)