It’s the new year which means there are new marketing trends that you need to be made aware of. With the advancements in marketing in the past few years, marketing trends are changing and evolving all the time and if you want to take advantage of them you must catch on early. Marketing in 2023 will come down to who can attract and sustain an audience in a practical and meaningful way while taking into account the quickly changing social media trends and strategies.
When learning these trends, you will gain a better understanding of your audience as we move into the new year and what this new generation expects from a company. By learning how your customers think and react to marketing in this new age, you will be able to take advantage and give your customer a better experience throughout the buying process. Making a seamless and easy experience for your customer is necessary in 2023 and to do that you must utilize these trends.
Changing Consumer Behavior
Throughout the years, it’s evident that certain things mattered most in alignment with the time. For example, in the 1930’s the priority was to survive the Great Depression while in the 1950’s a top priority was raising a family with a spouse and getting a job. Now that we’re in 2023 and we can have just about anything at the tips of our fingers, one of the most important factors that we might overlook is speed and convenience. This is so important because people today value their time and with how quickly necessities can be attained, people aren’t going to wait around and waste their time with slow and confusing websites. By creating a seamless and easy-to-understand website with quick shipping, your potential customer will not have to waste time and can indulge in your business with ease.
Marketing your business in the form of a video has been, and will continue to be, one of the most beneficial marketing tools on social media. That’s because videos are more engaging than pictures and can be viewed for a longer period than a post meaning your potential customer will be viewing your content for longer. A trending form of video marketing we see a lot in 2023 is short-form video. This is a video under sixty seconds that is engaging and shares information about your company. These short videos can be posted on just about any social media platform with some of the most popular being Instagram, YouTube, Facebook, TikTok, and Twitter with some of the platforms having specific areas just for short-form content such as Instagram reels.
With all the changes occurring in 2023, push notifications are becoming more accepted by users. Push notifications are messages sent through a push notification service to a mobile app or that can appear directly in your browser. Learning that users are turning on their notifications more than ever means it would be silly not to take advantage of this. When creating more personalized notifications you can increase the rate of reactions by the user up to 400%! Push notifications are quick and easy reminders to the user about your business whether it has to do with updates, deals, reminders, and more.
Zero-party data is any data that a user voluntarily gives you whether it be through polls, quizzes, giveaways, etc. By using interactive content, which is any content that a user interacts with, your business can get helpful data from your users which can be used to update and improve your business. Interactive content not only gives you information on users but is also known to be more engaging than static content such as pictures. In 2023, social media marketing is all about keeping the user engaged, and by using interactive content, you’ll do just that.
Understanding new trends can be tricky to find and use, but when done correctly will give your company a more up-to-date feel. When these strategies are used, you’ll have more chances to gain attention and potential customers. If you want this work done for you feel free to book a free strategy call with us now!