We know….this sounds unusual, but posting on social media shouldn’t be the first step.
Don’t panic. We’re not going down the road of “You don’t own your Instagram, what if you lost your account” or any advice along those lines. It’s much bigger than that.
What we literally mean is that when creating your sales and marketing strategy, “posting on social media” should be one of the last steps you implement.
You may be asking, “Aren’t you a social media and advertising management business?”
Yes, yes we are. And we’re here to tell you – Don’t start trying to sell on social media platforms until:
- You’re super clear on your offer
- You’ve built out a solid sales funnel
- You have a sales strategy aligned with your ideal client
Getting 20K views on a funny reel is awesome, but is anyone purchasing after watching?
You may be focusing on the wrong thing. Instead of looking for trending audios or learning a new lip-sync, focus on strategically placing people into your funnel so that you can start selling to them.
How do you do that?
- Understand your audience – Yes, you need to talk to these people. It’s not enough to just sell to them. Listen to what they have to say. Seek to understand their pain points, needs, and desires.
- Innovate – Listen to what your audience says but try to create solutions in unique ways. This all depends on your industry but address needs from the inside out. This will help set you apart from competitors.
- Build out your sales funnel – Create a selling process that is both seamless and straightforward. Don’t make your audience jump through hoops to join in your business endeavors and make a purchase. Avoid the runaround. Hook them while they’re interested.
- Assess and Pivot – If things are working, assess to find out why. Did one avenue work better than another? Why didn’t the other tactic work? Work and rework as needed.
Notice how most of those weren’t all centered on social media? Save social media for when your process is mature and ready.
Also, ask yourself before posting – Is this content gaining my business visibility, proving authority, or creating lead generation? If not, it may be worth passing on for the time being (or posting to your own personal account).
Remember, selling doesn’t have to be so “buy this, it’s great.”
Instead of selling with overdone, obvious sales posts with no real strategy behind them, capture your audience’s attention and establish trust. Direct them to your funnel in creative ways and let the planned (tried and true) funnel do the rest.
This way, you aren’t posting your offer over and over. That would be both dull and exhausting to your audience. Your engagement would meet the long end of a short pier and people would run.
Start with the end goal in mind.
Selling on your social media down the line of to-do’s means you’re creating demand to feed your funnel with already hungry leads, not constantly chasing them.
Doing some research, building out a strategy, creating a sales funnel, and THEN posting to your channels may not seem like the most fun plan, but booking a much-needed vacation whilst getting multiple payment notifications IS fun. Otherwise, again, you’ll just be chasing pipe dreams. Work from a tried and true process that is built to last and your social will just be a tool to help reap those rewards.
When we work with our clients, we do so much more than posting their content and advertising. Our first question is usually what are your goals and why do you want to have an outstanding social media presence?
For some, it’s to increase visibility, grow their presence, and connect with more people online. But for most, their priority is sales.
This is why here at Onya, we build a social media and advertising strategy that incorporates a sales strategy to provide growth AND bring in sales. Showing up on social media is both helpful and necessary (and gives people that binge-worthy content they love). We just ask you to get it in the right order. Looking for help in posting the right way? We are here to help. Reach out to Onya today to learn more!