Top 4 Instagram Statistics To Remember Going Into 2023

Picture of Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

Top 4 Instagram Statistics To Remember Going Into 2023

Picture of Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

Instagram is one of the best places to shop online. In fact, if your brand doesn’t have an Instagram account, you might be missing out on a lot (we’ve said it before and we’ll keep saying it). The app provides plenty of opportunities to reach your target audience and to scale your business, especially in this day and age. Here are the top 4 Instagram Statistics that tell us why you should be on the platform today and moving into the new year.

44% of people shop on Instagram weekly.

According to Hootsuite, Instagram dethroned Facebook in its advertising reach (increasing by 20.5% this year.) Plus, millions of people use the Instagram Shopping feature to scroll through catalogs and complete purchases, making it a top platform in the online shopping world.

50% of people use the app to discover new brands.

A lot of people use Instagram to look for new brands to follow because it’s a great source for the latest updates, information, promotions, and more from businesses. You can post anything on Instagram from a site-wide sale and fun memes to videos on tips and tricks that help people in their day-to-day lives. As a result, it’s become beneficial for people to follow brands on Instagram.

58% of people are more interested in brands after seeing their Instagram Stories.

You can never underestimate the power of a good Instagram Story. The feature launched in 2016 and has taken over the world by storm. It’s also been proven to work for brands because accounts that post stories are able to reach more people than those who don’t. Get on Instagram Story Advertising today in order to broaden your reach. It’s short, sweet, and unique to sharing all kinds of useful and engaging information. 

90% of people on Instagram follow at least one business account.

Who doesn’t follow Lego to see their latest and greatest epic creations? Or Nike for the best discounts on their sportswear? Or how about sustainable clothing organizations that are seeking to make a real difference in the world? Everyone on Instagram will follow at least 1 brand because there’s so much to gain from doing so. It also gives you a more entertaining experience when you browse through your feed. After all, it’s no secret that sometimes brands will have more interesting content than your friends (hey, it’s no offense to them – the endless pictures of Fido just aren’t cutting it anymore). 

So, if you run a business and aren’t on Instagram, 2023 is your year to make the jump! It’s full of possibilities and there’s simply so much you can gain from advertising on the app. Looking for more strategic ways to get going on Instagram? We’d love to talk. Reach out to Onya today!

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