We all know social media is an ever-changing, regenerative process that seeks to engage more and more users. Each platform has its own agenda, but at its core, social media is always looking for new and exciting ways to keep you focused on their respective content.
With the introduction of AI and new revenue-generating models like a paid blue tick, the way we use social media is changing and we want to be sure you’re in the know.
Let’s take a look at some of the major updates from the social media world:
Instagram will now allow users to download publicly posted reel content.
As of right now, this feature appears to only be rolled out to the US. As users need to do is tap the “Share” icon on a desired reel and select “Download”. The plus here is the broader sharing of content which will encourage boosts in branding, even without the direct link to the creator’s profiles (as it will have the username in the clip itself).
TikTok for a long time has enabled this feature, and with Instagram now opting in as well, it will provide more pathways to maximize reach. For those that don’t want this feature turned on, no worries – creators can turn this feature off in their account settings.
Twitter is rolling out 25k character tweets for Twitter blue subscribers.
Yeah, you read that right. 25k. Hope you like to read long tweets.
In February 2023, Twitter Blue Subscribers were able to tweet up to 4k characters. In April, that was expanded to 10k. Now, it’s 25k.
Not only that, but they also included the ability to add inline images between long parses of text, giving users many options for how they shape their content. This falls directly in line with the new CEO’s vision of expanding the app’s functionality by giving people a place to share more types of content like long-form text and video. Long-term, their goal is to better monetize the app instead of users needing to link to other platforms to view information.
LinkedIn is launching live tests of generative AI posts.
AI isn’t going anywhere anytime soon and LinkedIn is seeking a way to leverage this newfound ability so that users can begin a basic draft idea of what they’d like to share. Upon drafting a few sentences, the composer would then provide suggestions on first drafts. Their intent behind it is to help create full ideas that don’t take an eternity to draft. Our biggest concern, it’s not 100% your voice or fully-owned opinion. Ultimately it could misrepresent the person creating the post. Time will tell if people will be held accountable or own these AI-generated posts or not.
LinkedIn is removing native carousels, profile videos, and in-image links.
With social media comes the opportunity for bad features and good features. Some features work for some platforms while others can flop.
This is the case for some of the newest features LinkedIn quietly removed including profile videos, in-image linking, and carousels. While the carousel option seemed to be a good idea (take Facebook or Instagram), users weren’t leveraging it nearly as much as LinkedIn developers anticipated. Users were able to manually run it on their own through the PDF attachment option but the native feature didn’t take, so it’s being rolled back.
It’s the same with profile videos. The idea spurred the thought that employers might want to see more from the individual submitting their resume or posting content but it didn’t make much of a difference in take-up so that feature was also removed.
Lastly was the direct linking in images. The idea here is mimicked from story posts driving direct link referral traffic, but again, the idea never caught on. In short, not all ideas span all platforms and LinkedIn is learning just like the rest of us that it’s okay to try and fail.
Meta is launching a new Twitter challenger app.
It’s no secret that there’s unrest in the Twitter-sphere right now as Musk and Zuckerburg battle it out for the biggest posting medium in the social media world.
Twitter has been making massive changes within the past year (good or bad is up to the consumers) but one thing’s for sure and that is Meta is recognizing opportunity from the exodus of engagers on Twitter and creating their own space to share thoughts and opinions. This real-time text app, labeled Project 92 has the potential to take the world by storm with the existing 1.3 billion active users currently on Instagram who would be able to automatically create an account, thus challenging the so-called 250 million active users on Twitter. Only time (and functionality) will tell if this new platform takes off and kicks Twitter out.
As stated previously, social media is always bound to change, many times not affecting users in any major ways. However, these new updates seem to be causing a stir in the community and we desire to ensure you know how to best leverage these changes. Want to learn more? We’d be glad to talk. Reach out to Onya today to schedule a meeting.