Don’t get us wrong, we can’t deny AI tools have the compilation of some of the best content out there (and there’s plenty out there to be had)!
They’re good at gathering and generating “information” you could talk about, but it’s not always the best when it comes to creating content that gets traction.
They don’t have what you have, which is your tone of voice, perspective, and experience on a specific topic. The information could come from the AI tools (if you use them), but the insights on how to use the information should come from you.
Consider what we type in when looking for results on “How to Get 100,000 followers on Instagram”
“Gaining a large following on Instagram requires time, effort, and engaging content. Here are some tips to help you increase your Instagram followers:
1. Post high-quality content: Share visually appealing photos, videos, or graphics that are relevant to your target audience.
2. Consistency is key: Regularly post content to keep your followers engaged and interested. Find a posting schedule that works for you and stick to it.
3. Use relevant hashtags: Research and include popular and niche-specific hashtags in your posts. This will help your content reach a wider audience and increase your chances of being discovered.
4. Engage with others: Interact with your followers and other users by responding to comments, liking their posts, and following accounts that align with your interests. Genuine engagement can attract new followers.
5. Collaborate with influencers: Partner with influencers or popular accounts in your niche for collaborations or shoutouts. This can expose your account to a wider audience and help you gain followers.
6. Run contests or giveaways: Offer incentives for people to follow your account, such as giveaways or contests. Make sure the requirements to enter include following your account or tagging friends, which can help increase your follower count.
7. Cross-promote on other platforms: Promote your Instagram account on other social media platforms, your website, or through your email newsletter. Encourage your existing audience to follow you on Instagram.
8. Optimize your profile: Make sure your Instagram bio is clear, concise, and reflects your brand or interests. Use a recognizable profile picture and include a link to your website or a relevant landing page.”
While these are all absolutely good and workable strategies, there’s one big problem: they’re incredibly mainstream. Everyone talks in this way.
Sharing just “information” today is that literally anyone can do just that. And pretty soon, the content market just sounds like a broken record.
AI tools can give you tons of information for the “how you…” content which is a fine starting point, but in order for you to differentiate yourself, you need something beyond just information.
You need the “how I…” content.
The best type of content to earn trust and credibility is the “how I received/delivered *result*” content. This is something you can’t find with AI tools. Many people won’t care about your tips on “how you…” before you’ve proven your expertise with the “How I…” content.
There’s a massive difference between “Do blank and get results” versus “I did blank and here’s the % result we experienced.”
You are able to create better content by sharing real-life experiences and industry expertise than using a monotone computer-generated content filler. It gets the job done, but not in a way that will bring you long-term success.
In other words, if you want to create content better than AI tools and not get replaced, begin putting the work in. The actual business work. Share those outcomes and the rest will speak for itself.
Looking for ways to amp up your content and create lasting impressions on your target audience? We can help. Reach out to Onya today to schedule a free consultation!