You shouldn't have to wonder if your marketing is working.

Most organizations find out something isn't working at the end of the quarter. We think that's too late. Onya was built to change that.

What we kept seeing. 

A university spent a million dollars
on a campaign their team believed was driving enrollment. Every conversion they were counting was an impression. The campaign looked like it was performing. Nobody said anything. A million dollars and a full enrollment cycle later, the numbers didn't add up.

A healthcare organization had one ad per provider running at a dollar a day, spread across the entire country. When we asked what they were trying to accomplish,
no one had asked them that before.
They'd been handed a plan and told
it was working.

Some organizations go silent on social entirely. Not because they don't want to show up. Because leadership can't agree on what to say, time runs short, and the calendar stays empty. Meanwhile their audience is searching, scrolling, and finding someone else.

That's what led Ashley Monk to start Onya in 2018.

As a business owner herself, she understood what's actually on the line when marketing doesn't produce. Onya is a certified women-owned digital advertising agency built on one principle: ask first, build second, stay accountable to the outcome.

Ashley Monk
"Helping leaders move what matters."

What we hold ourselves to. 

Not words on a wall. The standard we check ourselves against every time we open a campaign dashboard or get on a client call.

Commitment

We own the results, not just the deliverables. If something isn't working, we say so and fix it.

Clarity

No jargon. No guessing. You always know what's
happening and why.

Craft

The work matters. We take seriously what we put into the world on behalf of every organization we serve.

Curiosity

We learn the organization before we build the campaign. Every time.

What we're here to produce.

Clients don't usually lead with the ads when they describe working with Onya.

We work across paid media, organic social, brand, creative, landing pages, and more.

What stays the same across all of it

  • We don't run things in the background and surface once a month.
  • We stay close, tell you when something isn't working,
and adjust before it costs more.
  • You'll always know what's happening and why.

They talk about...

  • Enrollment numbers finally moving
  • Lead costs going down
  • A graduate program that wasn't generating qualified inquiries, turned around in one semester
  • Clinical roles filled in competitive hiring markets
  • Campaigns that stretch the budget in the right direction instead of just spending it

We hire people who think this way too.

Onya is a focused team. Everyone here is close to the work, accountable to real outcomes, and genuinely invested in the organizations we serve.

If you find the absence of accountability in most marketing just as frustrating as we do, and want to work somewhere that holds itself to a real standard, we'd like to hear from you.

View open positions
Hands typing on a laptop showing a digital marketing dashboard webpage with a white mug nearby.

The way we
actually work. 

STEP 1
Assess

We start by looking at what’s already working and where momentum is being lost. Campaigns, channels, audience data, and tracking all help us understand where to focus first.

STEP 2
Strategize

We map the audience, messaging, channels, and budget before anything launches. Clear strategy creates better decisions and stronger performance from the start.

STEP 3
Execute

Creative, targeting, and tracking work together as one system. Every campaign launches with a clear purpose and measurable goal.

STEP 4
Refine

We monitor performance, test improvements, and adjust based on results. You always know what’s working, what’s changing, and why.

In their words.

"They're incredibly trustworthy and attentive to our specific goals and business needs."

Scott Sell
Colorado Christian University Academy

"They were willing to go the extra mile to understand our hiring needs in a highly competitive market."

Dr. Cortney Baker
Kids Care Home Health

“The culture of the team is outstanding. Everyone was so kind and accommodating and went a step beyond to provide outstanding services.”

Ashley Smith
TPCC

“Onya was quick to turn around scheduling on social media and was responsive to our feedback.”

City of Fishers

“Onya's commitment to our success is impressive. We searched for allies, not consultants, and Onya is absolutely that.”

Travis McDowell
Metal Fab Engineering

“They take the time to truly understand our vision as the client, offering valuable guidance on best practices while ensuring our brand’s voice and tone remained consistent throughout.”

Lexie Rock
City of Noblesville

“I valued their consistent communication through monthly meetings and weekly reports. The team is open to ideas and collaborative, making our interactions smooth and productive.”

Bethany Minich
Carolina College of Biblical Studies

"Onya has been one of the best investments we've made. The team is so on top of it, I feel like they're reading my mind."

Chad Boler
Geneva College
Rochester Christian text logo with stylized R icon.

“They delivered items on time or ahead of schedule and were flexible with any changes we had."

Rachel Williams
Rochester Christian University

“Onya's team goes out of their way to help with Meta issues to ensure our campaigns are effective.”

Shelley Greene
Chowan University

“I love that Onya is proactive in their communications. I also really appreciated that they jumped into our account and quickly made an impact. It wasn't long before I felt comfortable that we had made the right move in working with this group.”

Boardable

"Onya has been one of the best investments we've made. The team is so on top of it, I feel like they're reading my mind."

Chad Boler
Geneva College

“They delivered items on time or ahead of schedule and were flexible with any changes we had."

Rachel Williams
Rochester Christian University

“Onya's team goes out of their way to help with Meta issues to ensure our campaigns are effective.”

Shelley Greene
Chowan University

“I love that Onya is proactive in their communications. I also really appreciated that they jumped into our account and quickly made an impact. It wasn't long before I felt comfortable that we had made the right move in working with this group.”

Boardable

“I valued their consistent communication through monthly meetings and weekly reports. The team is open to ideas and collaborative, making our interactions smooth and productive.”

Bethany Minich
Carolina College of Biblical Studies

“Onya's commitment to our success is impressive. We searched for allies, not consultants, and Onya is absolutely that.”

Travis McDowell
Metal Fab Engineering

“They take the time to truly understand our vision as the client, offering valuable guidance on best practices while ensuring our brand’s voice and tone remained consistent throughout.”

Lexie Rock
City of Noblesville

“I valued their consistent communication through monthly meetings and weekly reports. The team is open to ideas and collaborative, making our interactions smooth and productive.”

Bethany Minich
Carolina College of Biblical Studies

Everything we do. 

Digital Advertising

Paid campaigns on Meta, TikTok, LinkedIn, Snapchat, Google Search, and YouTube, built around the audiences most likely to act and the outcomes that matter to your organization.

Smiling woman with short hair in focus amid blurred moving crowd on city street.

Precision advertising

Programmatic campaigns across connected TV, streaming, mobile, and the web. Geofencing and retargeting that connects digital exposure to real-worl d results.

Collage of ads showing board management software, a PA studies program, and a storage partner for contractors.

Social media management

Organic content, creative, and platform presence built around your voice and your audience. Consistent and handled.

Three business professionals walking in office; two women in discussion at marble building for criminal justice.

Influencer and creator marketing

UGC and creator-led content that connects with your audience and performs in paid placements. We handle the creators, the content, and the coordination.

Collage of Rochester Christian University ads showing nursing, graduation, and student video on phone.

Brand and creative

Positioning, messaging, visual identity, and ad creative that performs because it actually sounds and looks like your organization.

Collage of diverse people in various virtual and real-life video call or online activity scenes.

Landing pages

Built to convert, not just to exist.

Chowan University landing pages showing programs like K-6 teacher, sports management, business, and campus benefits.

AEO and GEO

Making sure your brand shows up in AI-generated search results and answers, from ChatGPT to Perplexity to Google's AI Overview.

Smiling woman with short hair in focus amid blurred moving crowd on city street.Four ads: Boardable nonprofit software, PA Studies master, Great White storage for contractors, Boardable benefits.Collage of five photos showing people in various activities including microneedling and speaking on video.Rochester Christian University nursing admission, student speaking on phone, and graduates throwing caps.Collage of Concordia University degree ads: PA studies, social work, school counseling, and nursing programs.Chowan University landing pages showing programs like K-6 teacher, sports management, business, and campus benefits.

One conversation is all it takes. 

If you're not sure whether your digital marketing is working, or you've hit the ceiling of what's possible with the resources you have, thirty minutes is a good place to start. No pitch. Just an honest conversation.

Onya mark, get set, grow.