How I Bring YOU Into the Content

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

How I Bring YOU Into the Content

Ashley Monk
Ashley Monk
CEO of Onya | Marketing Growth Strategist | Marketing Consultant

Not putting “you” in your content has its problems. This is what makes people or organizations blend in with other people in their industries! 

You need to bring YOU into your content to: 

  • Build the personal brand
  • Build trust
  • Stand out

Don’t hear us wrong, it wont work for every piece of content. But how you write your captions, content, and live text is so important if you want to do those three things. 

As soon as you start saying “I”, you’re on the path to building a more personal brand. A brand no one else can take from you because you’re the face of it! 

Why Does it Matter? 

  • A personal tone contributes to authenticity, which is crucial for building trust with your audience. A report by Cohn & Wolfe found that 91% of consumers globally value honesty about products and services. 
  • A study by Nielsen revealed that 59% of consumers prefer to buy new products from brands familiar to them. A personal tone helps in creating brand familiarity and a positive perception.
  • The Humanizing Brand Experience Report by WP Engine found that 77% of consumers believe a brand is more likely to make a purchase if the brand feels more human, emphasizing the importance of humanizing the brand through a personal tone.

How I Bring You Into the Content

This doesn’t mean just posting selfies. A lot of the time it boils down to how you write things. This means talking about yourself and telling a story. We know it sounds egotistical but it’s not because you do it in a way that’s unhelpful. 

Changing the tone and pronouns: The easiest shift you can make is changing tone in captions or posts. 

“How to” → “How I” (see what we did there with the title?)

“Why You Should” → “Why I” 

“What You” → “What I” 

Sharing Personal Stories: Share relevant personal or brand stories. This could include anecdotes about your journey, challenges you’ve overcome, or success stories. Tips are great and daily routines are fine but it needs context in the grand scheme of your success and your life. 

Show Behind-the-Scenes: Give your audience a glimpse behind the scenes. Showcasing your workspace, team members, or day-to-day operations adds a human touch.

Use Authentic Imagery: Use authentic and real images and try to avoid stock photos that might feel impersonal. Authentic visuals connect better with your audience.

Engage in Conversations: Respond to comments and messages. Engaging in conversations with your audience helps build a more personal connection. Be present and don’t be afraid of sometimes negative feedback. 

Share Personal Opinions: Express your opinions on relevant industry topics. I’ll say it again for the people in the back. Be willing to share thoughts!!! This positions your brand as having a unique perspective and adds a personal touch. It’s ok if not everyone agrees with you. So long as it’s mindful and thought-provoking, its ok to discuss. 

Use Your Voice: Literally. Consider using audio or video content where your audience can hear your voice. This adds a personal punch and allows them to connect with you on a more human level. 

It’s simple talking about your experiences and educating people through a differing tone. This is how many of these personal brands make it. They speak about themselves but in a way where they’re sharing their learnings so you can still glean value. Are you looking for more ways to add more “You” in your content? Reach out to Onya today to learn more!

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