Social media marketing is dead….at least the way many have been doing it. 

Most social media marketing strategies exist with the following three areas as a support: Content marketing, Influencer marketing, ads (and more ads). 

It’s not to say that any of these things don’t make up a good SMM strategy - but marketing platforms change all the time - and so do user’s behaviors. 

Just look at the billboard industry transformation: For decades, billboards used to be printed on massive cutouts. Now, they’re all LED and motion graphics. 

In the same way, social media is undergoing some significant changes right now. It’s true that short form content is taking over most platforms. But it’s all moving away from social networking and communication into entertainment. 

And not just entertainment - Advertainment. The merging of the terms "advertisement" and "entertainment," had already been gaining traction in digital marketing. Advertainment involves creating advertising content that is entertaining, engaging, and non-disruptive, aiming to capture the audience's attention in a more enjoyable and memorable way. 

Here are some key aspects related to the rise of advertainment in digital marketing and what your organization should consider possibly leveraging this next year:

Content Storytelling: Advertainment often relies on compelling storytelling. Brands are leveraging narratives, characters, and plotlines to create content that resonates emotionally with the audience, making the advertising experience more enjoyable and memorable.

Interactive Content: Incorporating interactive elements into advertisements, such as quizzes, polls, and games, enhances user engagement. Interactive advertainment allows users to participate actively, making the experience more immersive and enjoyable.

Branded Content and Partnerships: Collaborations with influencers, content creators, and other brands can help integrate products or messages seamlessly into entertaining content. This approach makes the advertising feel less intrusive and more like a natural part of the user's experience.

Short-form Video Content: Advertisers are leveraging platforms like TikTok, Instagram Reels, and YouTube Shorts which have become popular for short, entertaining videos. Brands are creating catchy and fun videos to capture the audience's attention in a short span and convey their message effectively.

User-Generated Content (UGC): Advertisers and organizations are encouraging users to create their own content that can contribute to advertainment. Brands can feature user-generated content in their marketing efforts, fostering a sense of community and authenticity.

Live Streaming: Live streaming as advertainment provides an opportunity for real-time interaction with the audience. Brands are using live streams for product launches, behind-the-scenes content, and interactive Q&A sessions, creating an entertaining and engaging experience.

Augmented Reality (AR) and Virtual Reality (VR): Leveraging AR and VR technologies to create immersive and entertaining experiences through advertisement purposes is VERY unique these days. This could include interactive AR filters, virtual try-on experiences, or VR simulations that engage users in a unique way.

There are so many other ways to turn your marketing efforts towards the future but this shift isn’t going away anytime soon. 

If you are advertising, make it adver-tainment. If you are education, make it edu-tainment. Informational marketing? Make it info-tainment. 

People seek to learn and grow while they’re online, but to make their experiences engaging and entertaining is both exciting and revolutionary! 

If you want to learn more about this new trend in marketing or how your team can leverage these new techniques, feel free to reach out to Onya today.

Consistency is one of the most popular pieces of advice shared on social media (for good reason). But, are you applying it correctly? 

Consistency should not just apply to your posting schedule - it should apply to every area of your online presence.

Where to Apply Consistency 

Brand Identity

Consistency is the backbone of a strong brand identity. It's not just about having a recognizable logo or color scheme; it's about creating a cohesive narrative that resonates with your audience. Consistent branding across all platforms fosters trust and familiarity, making your brand easily distinguishable in the crowded social media space.

Tone of Voice

Your brand's personality is communicated through its tone of voice. Whether it's a casual and conversational style or a more formal approach, maintaining a consistent tone helps build a relationship with your audience. Consistency in language and communication style enhances brand recall and ensures that your messaging aligns with your brand values.

Overall Messaging

Crafting a clear and consistent message is important for clear storytelling. From product launches to promotional campaigns, maintaining a unified message reinforces brand positioning and helps in delivering a coherent narrative that your audience can understand and connect with.

Account Aesthetics

Similar to brand identity, visual appeal is a powerful tool in the world of social media. Consistency in account aesthetics, from the choice of imagery to the overall layout, contributes to a visually harmonious profile. A cohesive aesthetic not only attracts attention but also reinforces brand identity, making your content instantly recognizable.

Engagement Strategies

Consistency in engagement strategies is key to building a loyal and interactive community. Responding to comments, messages, and mentions in a timely and consistent manner (using a similar tone of voice mentioned above) shows that your brand values its audience. This level of engagement helps strengthen the relationship between your brand and its followers, fostering a sense of community.

Cohesion Across Accounts

In a space where brands maintain a presence on multiple social media platforms, maintaining cohesion across social channels is vital. Each platform may have its unique characteristics, but a consistent brand presence ensures that your audience experiences a seamless transition when moving from one platform to another.

Why Consistency Matters

Consistency is beneficial to your account as it can grow your engagement, reach, and following as well as create a strong and recognizable brand image, so long as you're thorough! But why? 

• Increased Engagement - According to a Buffer study, accounts that post once per day receive on average 22% more engagement than those that post less frequently.
• Brand Recognition - According to Lucidpress, consistent brand presentation across all platforms can increase revenue by up to 33%.
• Audience Trust and Loyalty - A survey by Edelman revealed that 81% of consumers need to trust a brand before making a purchase. Consistency in messaging and content helps build trust with the audience.
• Algorithm Favorability - According to Hootsuite, platforms like Instagram prioritize recent and frequent posts in users' feeds, making a consistent posting schedule crucial for visibility.

While posting schedules are valuable, the true power of consistency lies in its ability to weave a coherent and compelling narrative across all facets of your social media strategy. It reminds users that you have it together and that you are well-aware of what’s happening all around you. If this is something you’re struggling to craft in your organization, Onya would love to talk more. Contact us today to chat!

Have you ever thought that the success of social media is impossible to measure? We understand it can be tricky, but it IS possible. A strategy rooted in analytics is key. 

First, what is Social Media ROI? ROI= Return on Investment. It measures the value generated by the time and money you’ve placed into social media. As a note, this isn’t always monetary. 

Why Measure Social Media ROI? 

Tracking social media ROI is crucial for a number of reasons: 

Resource Allocation:

By tracking ROI, organizations can assess the effectiveness of their social media efforts and allocate resources more efficiently. This involves understanding which platforms, campaigns, or strategies are providing the best returns so that you can focus your time and budget on what works best. Marketing budgets are often scrutinized, and decision-makers want to know the returns they are getting on their investment. By demonstrating a positive ROI, you can justify the budget allocated to social media marketing and potentially secure additional resources for future campaigns.

Performance Measurement:

We’ll talk about this more below, but ROI metrics help measure the performance of your social media marketing activities. It allows you to evaluate the success of specific campaigns, posts, or advertisements. Understanding what is Social Media Options working and what isn't enables you to make data-driven decisions to optimize your strategy. Remember that social media platforms are dynamic and what worked today may not work tomorrow. Analyzing patterns will alert you to when something has been adjusted and may require you to adjust in return.

Demonstrating Value to Stakeholders:

For organizations, particularly those with stakeholders, it's essential to demonstrate the value of social media marketing efforts. ROI metrics provide tangible evidence of the impact of social media on the bottom line, making it easier to justify continued investment and support.

Customer Insights:

Analyzing ROI data can provide insights into customer behavior and preferences. Understanding which content or products resonate with your audience can guide future marketing efforts and overall business strategy.

Here’s How To Best Deliver Roi With Your Social Media Efforts: 

Identify Your KPIs

Your social media efforts will be pointless if they aren’t tied to organizational goals. Before you can even measure ROI, you need to establish clear goals for your organization, so you can align those goals to relevant social media metrics. 

Select Your Engagement Metrics

Social media engagement metrics provide valuable insights into how your audience interacts with your content. These include likes, comments, shares, and clicks. Tools like Facebook Insights, Instagram Insights, and Twitter Analytics offer detailed data on these metrics. 

Establish Conversion Tracking

Implement conversion tracking to measure direct revenue generation or task completion from social media. Platforms like Facebook and Instagram allow you to set up conversion events, such as website purchases or sign-ups. Connecting these events to your ROI metrics provides tangible evidence of social media's impact on your bottom line.

Track & Adjust

Once you’ve established your KPIs and selected engagement metrics, you can track the data against it. Check your numbers consistently and take note of what is performing well and what is not doing well so you can adjust. For example, if your organization’s goal is to increase brand awareness, you’ll be monitoring shares, reach, and followers. Tools like Google Analytics and social media analytics platforms track these metrics.

Calculate Customer Acquisition Cost (CAC)

Calculating the cost to acquire a customer through social media is crucial for determining ROI. Divide the total social media advertising spend by the number of customers acquired during a specific period. Benchmarking this against the customer lifetime value (CLV) provides insights into the sustainability and profitability of your social media campaigns.

Branch Out

Remember, what you’re doing organically on social media is only one small piece of your conversation funnel. Most often, the purpose of organic social is to increase top-of-funnel goals, like brand awareness or customer loyalty. 

If you aren’t seeing the ROI you were expecting, it’s time to look at your holistic marketing strategy. You need to leverage multiple channels (cohesively) to ensure you’re reaching your audience throughout every point of their interactive journey. You may need to introduce emails, blogs, paid media, or multiple platforms. 

Keep in mind that social media ROI is a long-term goal. Seeing an influx of website traffic because of one viral post doesn’t equate to long-term ROI. On the flip side, one month of low numbers doesn’t mean you’ve failed. It’s a long process and you can’t expect organic social alone to be doing all the work for your ROI. 

If you need assistance in how to build and track ROI that is successful for your organization, please reach out to Onya today to learn more!

Slow growth? Declined reach? An inconsistent posting schedule may be to blame.

News flash: You don’t have to post daily if you can’t keep up with it. The last thing you want is to get burnt out on posting content. 

You need to find a schedule that works and makes sense for you and is something you can stick to consistently! 

Something we’ve taken note of recently on the algorithm is that the lifespan of our content lasts a lot longer these days. That means when you have a great post, it can keep reaching and provide exposure for even months at a time. 

In other words, quality over quantity is really starting to become fleshed out on these social platforms. 

That being said, to reach those posts that last a long time, it will take some initial leg work with a certain quantity of posts. Even ten posts alone won't be enough to cut it. You need to prove to both your audience and the algorithm that you are trustworthy and can generate valuable information. 

Below, we’ll share the right scheduling and the right formats to pack a punch. Let’s dive into what schedules might work best for you and your organization to garner the attention you deserve without killing yourself. 

“I have no time” Schedule: 

Monday2-3 stories on your plan for the weekTuesday1 reelThursday2-3 stories on how things are goingFriday1 reelSaturday2-3 stories on how things are going

Est. Time Spend: 1-2 hours/week

“I can do this” Schedule:

Monday1 image, 2-3 storiesTuesday1 reelWednesday2-3 storiesThursday1 imageFriday1 reel, 2-3 storiesSunday3-5 stories

Est. Time Spend: 4-5 hours/week

“I am all in” Schedule: 

Monday1 reel, 3-5 storiesTuesday1 carousel post, 2-3 storiesWednesday1 reelThursday1 carousel post, 2-3 storiesFriday1 reelSaturday1 carousel post, 2-3 storiesSunday3-5 stories

Est. Time Spend: 5-8 hours/week

How to Leverage Instagram Content Formats

Static Posts

• Big, bold headline promises an outcome
• Color combination that stands out
• More visuals than words (or just short sentences)
• Make post caption valuable
• Information organized, clean design, easy to scan

Stories

• Videos/Images highlighting short and sweet thoughts
• Captions are preferable
• Images should not have long sentences
• Sequence of events that increase in thought with a takeaway at the end

Reels

• Start video with a pain point/desire
• The shorter the better, no fluff
• Use graphics, animations, effects to keep viewers engaged
• Design covers with interesting hooks to get people to click and watch

Carousels

• 5-8 slides work best
• Big, bold headline on the first slide
• Short paragraphs and sentences
• Create lists, bullet points
• Recap main lesson in last slide for more saves

Still feeling overwhelmed by the amount of content to both create and then schedule? Onya understands this can all feel like a lot for those who are focused on keeping their organization running. If social marketing is something you want to learn more about, reach out to us today!

We’ve spoken about personalization before but it’s time to circle back around to it again. And we want to make something clear - the marketing persona is not what it used to be. In fact, it’s detailed. MUCH more detailed. 

As we navigate the ever-evolving consumer preferences and behaviors, organizations are recognizing that a one-size-fits-all approach no longer cuts it. 

Personalization in marketing involves tailoring content, services, and experiences to suit individual consumer preferences. This goes beyond simply addressing customers by their first names in emails; it's about leveraging data-driven insights to provide highly relevant and customized interactions at every touchpoint of the customer journey.

The Rise of Personalization 

When it comes to personalization, it’s not just an option, it’s a necessity for organizations seeking to stay top of mind for users. 

Customized Content Drives Engagement:

According to a study by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Personalized content, whether in the form of emails, product/service recommendations, or advertisements, significantly boosts engagement.

Impact on Purchase Decisions:

A survey conducted by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer a personalized experience. Understanding customer preferences and delivering tailored messaging can be a powerful motivator in the decision-making process.

Enhancing Customer Loyalty:

In a report by Segment, 44% of consumers say they are likely to become repeat buyers after a personalized shopping experience. Personalization not only attracts new customers but also fosters long-term loyalty by demonstrating an understanding of individual needs.

Personalization Advantage in Branding

Personalization is not just a marketing tactic; it's becoming a key differentiator in brand perception. 

Building Emotional Connections

Brands that invest in personalization create emotional connections with their audience. A study by SmarterHQ found that 72% of consumers only engage with personalized messaging, emphasizing the importance of connecting on a personal level.

Increased Customer Satisfaction

Personalization leads to higher levels of customer satisfaction. A survey by Infosys revealed that 74% of customers feel frustrated when website content is not personalized. Meeting customer expectations through personalized experiences contributes to overall satisfaction.

Word-of-Mouth Amplification

Satisfied customers are also more likely to share their positive experiences. A report by Evergage showed that 63% of consumers are annoyed by generic advertising, emphasizing the need for personalized content that resonates and sparks positive word-of-mouth.

The ability to deliver personalized experiences will be a crucial factor in maintaining a competitive edge. From AI-driven recommendations to hyper-personalized email campaigns, the era of mass marketing is fading, making room for a new wave where personalization is the magnet that attracts and retains customers.

In case you were wondering, personalization is not just a trend; it's a fundamental shift in the way organizations connect with their audience. By understanding individual preferences and leveraging data insights, organizations can create a unique and compelling narrative that resonates with consumers, fostering loyalty and driving success in the modern marketing landscape.

Building your brand online is more than possible these days. We have all sorts of digital assets at our disposal to get set up and going. 

However, the real challenge comes when we seek the trusted opinions of others to back what we claim online. You know it exists because you’ve worked alongside these organizations for some time. 

But how do you get them to share their story in a way that intrigues others? As a team dedicated to maximizing the impact of your brand’s digital footprint, we understand the pivotal role testimonials play in building trust, credibility, and fostering authentic connections with your audience. 

Why Testimonials Matter

Trust Factor

According to a survey by BrightLocal, 93% of consumers read online reviews to determine a local business’ reputation, emphasizing the role testimonials play in building trust, even with users on the go. 

Conversion Boost

A report by Speigel Research Center reveals that displaying reviews can increase conversion rates by up to 270%. This data illustrates the real-world punch testimonials can have on turning prospects into loyal customers. 

Search Engine Optimization

Testimonials provide fresh, relevant content that search engines just love. The more positive (and up-to-date) reviews you have, the higher your website is likely to rank. 

Testimonials play an important role in driving the success of organizations but what is the best way to build and collect on those authentic endorsements? Below are some key strategies we recommend to obtain the information you all need. 

Key strategies for obtaining great testimonials from your clients

Timing is Everything

When seeking testimonials, timing is critical. Reach out to clients shortly after a successful collaboration, ensuring their positive experience is still fresh in their minds. This not only increases the likelihood of a prompt response but also captures the genuine enthusiasm and satisfaction they feel.

Make it Effortless

Simplicity is key for digital processes you can loop clients into contributing. Craft a straightforward process for clients to share their testimonials. Consider creating a user-friendly online form or providing clear instructions on the preferred format. The easier it is for clients to contribute, the more likely they are to participate.

Encourage Specificity

General testimonials are good, but specific details make them great. Encourage clients to share specific experiences, outcomes, or features they found most beneficial. These details not only add authenticity but also resonate with potential customers facing similar challenges.

Incentivize Participation

Consider offering incentives for clients who take the time to provide testimonials. Whether it's a discount on future services, exclusive access, or a simple thank-you gift, incentives can motivate clients to share their positive experiences.

Leverage Social Proof

Lastly, harness the power of social media platforms to showcase your testimonials. Share snippets or full testimonials on platforms like Instagram, Twitter, and LinkedIn. This not only amplifies your brand's credibility but also increases the visibility of positive reviews.

Testimonials are not just endorsements, they can act as powerful tools for building a strong online presence and promoting trust amongst your audience. By understanding and using the tactics above, you can strategically collect and leverage testimonials to elevate your organization online. We would encourage your team to embrace and encourage testimonials as you work alongside your amazing clients and teams. 

Need additional insight when it comes to bolstering your digital footprint? Reach out to Onya today to learn more!

For a business to thrive, it needs to be seen. 

The biggest, and usually most effective way, is through online searchability. With the majority of internet users relying on search engines to discover information and services, optimizing your digital presence is necessary. 

Securing a prominent position on search engine results pages (SERPs) is crucial for organizations seeking to enhance their online visibility and drive increased traffic.

According to a study by Advanced Web Ranking, the first position on Google receives an average click-through rate (CTR) of around 31.7%, while the second and third positions drop significantly to 24.7% and 18.7%, respectively. 

Furthermore, the majority of users seldom venture beyond the first page of search results, with an estimated 75% never scrolling past the first page, as reported by a survey conducted by HubSpot.

This underscores the importance of securing a top spot, as it significantly increases the likelihood of attracting organic traffic. 

Moreover, data from Bing reveals that organizations at the top of search results are perceived as more trustworthy and credible by users, further emphasizing the impact on consumer perception.

Below, we provide you with five powerful ways to enhance your content’s visibility so that you can unlock the visibility you’ve been looking for. 

Keyword Optimization: The Foundation of Search Visibility

Keywords are the building blocks of search engine optimization (SEO). By strategically incorporating relevant keywords into your content, you increase the likelihood of search engines understanding and ranking your pages appropriately. 

Research and identify the keywords your target audience is likely to use when searching for content related to your organization.

Take Airbnb, for instance. They’ve done a marvelous job of mastering keyword optimization by seamlessly integrating relevant keywords into their listings. Hosts create detailed descriptions that include location-specific terms, amenities, and other key features, making it easier for potential guests to find their properties by searching online, even if they don’t know Airbnb offers these types of places. 

Quality Content Creation: Be the Authority in Your Niche

Search engines prioritize content that provides value and relevance to users. Creating high-quality, informative, and engaging content establishes your organization as an authority in your niche. 

Regularly update your website with fresh, relevant content to signal to search engines that your site is active and valuable to users.

HubSpot's blog is a prime example of a platform that consistently produces high-quality content. Covering a wide range of topics related to marketing, sales, and customer service, HubSpot's blog attracts a significant organic audience. By providing valuable insights, they have positioned themselves as an authority in the inbound marketing space.

Mobile Optimization: Catering to the Mobile-First Era

As mobile usage continues to dominate internet traffic, search engines prioritize mobile-friendly websites. You’ll want to be sure your website is responsive, providing an optimal viewing and interaction experience across various devices. 

Google, in particular, uses mobile-first indexing, meaning it primarily uses the mobile version of the content for indexing and ranking.

Consider the mobile optimization efforts of The New York Times that have significantly contributed to its online success. The website is designed to deliver a seamless and engaging experience on both desktop and mobile devices, ensuring that users can access their content conveniently regardless of the device they use.

Link Building: Establishing Authority through Connections

Search engines view external links to your content as a vote of confidence, indicating that your content is valuable and relevant. Actively pursue link-building strategies, such as guest posting, collaborations, and partnerships, to build a network of links pointing to your content. This not only enhances your website's authority but also improves its search engine ranking.

A good example of this is Neil Patel, a renowned digital marketing expert, who effectively utilizes link-building strategies. Through guest posting on authoritative websites, he has built a robust backlink profile, signaling to search engines that his content is trustworthy and valuable. This has contributed to his high visibility in search results.

Social Media Integration: Amplifying Your Content's Reach

Social media platforms play a significant role in driving traffic and enhancing the visibility of your content. Share your content across various social channels to increase its reach and encourage user engagement. Social signals, such as likes, shares, and comments, are factors that search engines consider when assessing the relevance and popularity of content.

Red Bull's social media strategy is a prime example of effectively leveraging social channels to boost content visibility. Through visually engaging posts and shareable content, Red Bull has created a strong online presence. Their content is widely shared, leading to increased visibility and brand awareness, which positively impacts search engine rankings.

Optimizing your organization's content for search engines involves a multifaceted approach. You can significantly enhance your content's discoverability by leveraging the above strategies. Learning from the success stories of industry leaders demonstrates the tangible impact these strategies can have on improving search engine visibility and, ultimately, driving organic traffic to your organization's digital assets. 

Want to learn more about how you can make this a reality for you? Feel free to reach out to Onya today to learn more!

Unlock Instagram success with your unique presence—it's your biggest flex.

However, there will always be other people who are sharing very similar or even the same things as you when it comes to Instagram content.

Let nothing hinder you from infusing your creations with your unique touch. No one has your story. No one has your breakthroughs. No one has your experiences or knowledge. No one else is you. 

Moreover, People may want to buy your offers because they resonate more with you than with someone else. Share the authentic side of your business! Define the content that you want to create.

This is why connecting your story to your personal organization’s brand and sharing it on Instagram is key to your growth and success. Here are the best ways to make that happen.

Connect with Your Audience

Authenticity is like a magnet. When you show the real, unfiltered side of your organization, people can relate to you. This means ALL sides.

Takeaway: Share behind-the-scenes moments, customer stories, or even occasional bloopers to connect on a human level.

Stand Out in a Sea of Sameness

Instagram is a crowded place, and everyone's trying to be picture-perfect. When you're bold and unique, you grab attention.

Takeaway: Don't be afraid to experiment with different styles, colors, and content to stand out from the crowd. You don’t want to be cluttered though. Keep it short. Keep it simple. And for goodness sake, branch away from stock photos where you can. 

Build Trust

Authenticity builds trust like nothing else. People want to know they're dealing with a genuine organization that cares.

Takeaway: Be transparent about your services, processes, and customer feedback. Show what you’ve learned to show that you're trustworthy. 

Encourage Engagement

Boldness sparks conversation. When you're unafraid to share your opinions or take a stance on something, it gets people talking.

Takeaway: Don't shy away from sharing your views on relevant topics or starting discussions around your industry.

If you want help with what it looks like to carry that out and build a trust factor on social media, Onya can help teach you exactly what to do and prove it out with our incredible other client’s success. Reach out today to find out how to get started!

For those who are already leveraging TikTok (and are hopefully enjoying using it), we want to help you switch things up.

We think it’s time you kick things up a notch by elevating your content. Switching up content in TikTok is important for a couple of reasons like maintaining engagement and expanding our reach on the platform this year. 

According to a recent report by Influencer Marketing Hub, TikTok has over 1 billion monthly active users, making it one of the fastest-growing social media platforms. With this wide audience, it's essential to diversify your content to cater to a range of interests and demographics. 

A study by Hootsuite also found that TikTok users spend an average of 52 minutes per day on the platform, indicating a significant opportunity to capture their attention with varied content. 

Repetitive or monotonous content can lead to audience fatigue, causing users to unfollow or disengage. By regularly introducing new and exciting content, you can keep your audience interested and continue to attract new followers, ultimately improving your overall TikTok presence.

TikTok's algorithm also favors diverse and engaging content. HootSuite revealed that TikTok's algorithm promotes videos that receive higher engagement, including likes, comments, shares, and follows. By switching up your Content Ideas, you increase the chances of creating content that resonates with your audience. 

Additionally, TikTok rewards creators who use trending sounds, challenges, and formats, so staying up-to-date with current trends and adapting your content accordingly is essential for staying relevant and being discovered by new users. 

Below, we explore some of the best ways to help switch things up and move your content in the right direction. 

#1 Routines

TikTok viewers LOVE routines! Whether you share your morning routine before work, your evening skincare routine, or your Sunday reset, this type of content is a great way to share some more of your life.

#2 Share Your Knowledge

Many of us (Gen Z especially) use social media platforms as search engines to find out more specific information. This provides a great opportunity to grow your TikTok audience by sharing information, advice, or tips related to your niche, whether you’re a personal trainer, makeup artist, or a student!

#3 Hop On a Trend

You would usually hear marketers say, “Don’t jump on every trend.” You’re right! Your social media strategy should not be based on trending content and trying to go viral. However, TikTok is a fun and lighthearted app and as long as you only partake in trends that are in line with your brand, they can be a fun way to share more of your personality.

#4 Storytimes

Storytelling content often performs well on social media, and the short-form nature of TikTok makes it the perfect platform for this. Whether you share the story of a crazy travel adventure or an embarrassing workplace blunder, this style of content can engage viewers.

#5 Controversial Opinions

Sharing a controversial opinion or unpopular opinion related to your industry can be a great way to generate interest and conversation in the comment section to garner engagement. Make sure you’re ready to defend your opinion and be sure to also not become intentionally harsh or offensive.

Diversifying your content on TikTok is not only important for maintaining your current audience but also for maximizing your exposure to potential new followers through the platform's algorithmic recommendations and the diverse interests of its billion-strong user base.

Is your organization in need of some help when it comes to optimizing your presence on TikTok or social media? Let Onya help. Give our experts a call today to learn about how we’ve helped others like you reach success!