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Getting anywhere on social media these days can be a painfully slow process. It’s a complaint we hear often when talking with prospects. At times, it can seem like your follower count has stalled and you’ve reached an engagement plateau. 

More often than not, this sluggish growth is the result of how you approach and manage social media and marketing to others. You may be doing something to discourage new clients without even realizing it!

If that’s the case, don’t fret. Navigating the realm of social media is a trial-and-error process for many. You have the power to help turn it around. 

To help gain new community members for your organization, here are 12 reasons why your social media presence may not be growing. 

#1 Thinking hashtags are dead

Do Instead: Use 4-8 relevant hashtags for posting content.

Hashtags are not dead because they continue to serve as valuable tools for categorizing and discovering content on social media platforms, making it easier for users to find and engage with relevant posts. To use them effectively, choose relevant and specific hashtags, limit their number to avoid clutter, and research trending tags to boost the visibility of your posts.

#2 Only posting reels

Do Instead: Diversify your content plan.

To diversify your content plan for social media, incorporate a variety of content formats such as images, videos, infographics, and written posts to cater to different audience preferences. Additionally, explore different topics, themes, and posting schedules to keep your audience engaged and reach a broader demographic.

#3 Posting whenever you are free

Do Instead: Post at the right time.

Posting at the right time on social media is crucial to maximize engagement. Research and analyze your target audience's online behavior to identify their peak activity hours, which often vary by platform. Experiment with different posting times, and use social media analytics tools to track when your content receives the most interaction, allowing you to refine your posting schedule for optimal reach and impact.

#4 Using only square posts (primarily related to Instagram)

Do Instead: Create varying shaped posts.

Using only square posts on social media can limit your creative options and engagement potential. Different content formats, such as landscape and portrait-oriented images, videos, and stories, can capture attention more effectively, offer a fresh perspective, and cater to various platform-specific features, ultimately enhancing your overall social media strategy.

#5 Ignoring SEO-friendly captions

Do Instead: Include keywords in captions.

Using SEO-friendly captions on social media is crucial as it helps increase the discoverability of your content and attracts a wider audience. Effective captions incorporate relevant keywords, phrases, and hashtags that resonate with your target audience and align with their search queries, boosting your content's visibility in search engine results and on the social media platform itself. By optimizing your captions, you enhance your chances of attracting new followers, improving engagement, and driving organic traffic to your social media profiles and website.

#6 Only running promotional posts

Do Instead: Share actionable content.

Sharing actionable content on social media is essential because it provides real value to your audience and encourages them to take meaningful steps. Whether it's offering practical tips, how-to guides, or advice, such content not only fosters trust and engagement but also positions you as a knowledgeable and authoritative source in your niche, ultimately driving more significant results and building a loyal following.

#7 Leaving generic, auto-generated comments

Do Instead: Personalize your responses.

Personalizing responses to comments on social media is crucial for building genuine connections with your audience. It shows that you value and appreciate their engagement, creating a sense of community and trust, which can lead to increased brand loyalty and stronger customer relationships.

#8 Deleting posts that don’t perform

Do Instead: Only archive outdated posts.

While low-performing posts may not garner immediate engagement, they can still have long-term value by contributing to your content history and showcasing your brand's journey. Additionally, archived posts can be revisited, updated, or repurposed in the future to better suit changing trends or audience preferences, providing a potential second chance for success and maintaining a consistent online presence.

#9 Avoiding the repurposing of content

Do Instead: Repurpose content every quarter, if not, every year.

Repurposing content each year on social media is essential to extend the lifespan of your valuable content assets and ensure they reach new audience segments. By revisiting and updating evergreen content, you can keep it fresh, adapt it to changing trends, and continue to provide value to your audience over time, ultimately saving time and effort in content creation while maximizing its impact.

#10 Over-complicating your designs

Do Instead: Create easy and practical designs.

Simple designs on social media can often be more effective as they are visually appealing and easy for your audience to grasp quickly. Clean and uncluttered graphics or images, with a focus on a clear message or call-to-action, can help your content stand out amidst the noise of busy timelines. Utilizing minimalistic designs can also make your content more shareable and memorable, increasing the likelihood that it resonates with your target audience.

#11 Ignoring unique features like highlights or stories

Do Instead: Have 3-5 updated highlights and post stories throughout the week.

Marketers should post unique post types on social media to create a sense of urgency and exclusivity, as these formats often disappear after a set time, encouraging users to engage with the content in the moment. Additionally, highlights and stories provide an opportunity to share real-time updates, behind-the-scenes content, and temporary promotions, fostering a more authentic and immediate connection with the audience.

#12 Not analyzing your analytics

Do Instead: Measure all key metrics.

Marketers should review and act on analytics because data-driven insights provide a clear understanding of their audience's behavior and preferences, allowing them to refine their strategies and make informed decisions. By analyzing metrics such as engagement rates, click-through rates, and conversion rates, marketers can identify what's working and what's not, enabling them to allocate resources more effectively and optimize their campaigns for better results. Regularly monitoring analytics also helps marketers stay agile and adapt to changing trends and customer needs, ensuring that their efforts remain relevant and competitive in the ever-evolving digital landscape.

We want you to be as successful as possible when it comes to navigating and growing consistently on social media. We understand though that many factors contribute to your success. Needing help with social media posting and advertising for your organization? Onya can help - reach out today!

The holidays are upon us! Along with all the parties and celebrations, we are all hands on deck preparing you all for what is to come in 2024!

As we approach the new year, it will be essential to take a closer look at upcoming social media predictions and how they may impact you and your business so that you can best prepare and leverage growth opportunities. Based on our knowledge of regularly used social media platforms, we will explore some of the most significant trends and developments expected to shape the social media landscape in 2024. 

Our 2024 Social Media Predictions

The Growth of Short-Form Video Platforms 

Short-form video platforms like TikTok and Instagram Reels have gained tremendous popularity in recent years. This trend is expected to continue in 2024 as TikTok alone is projected to reach over 1.2 billion monthly active users, according to a report by Fox Business. Marketing teams and organizations should consider using these types of platforms for regular planned content or paid advertising, especially in reaching younger audiences. 

The Increased Use of Augmented Reality (AR) and Virtual Reality (VR) 

AR and VR are poised to revolutionize the social media experience as we know it. We know...you’re all thinking, “Isn’t this more of a gamer’s realm than something that would show up on social media?” Not necessarily!

Do you know Snapchat’s AR filters and Facebook’s Oculus VR? Those are just the beginning. Statista reports that the AR and VR market is expected to grow by 209.2 billion by 2024. 

Social media platforms will increasingly integrate AR and VR features for enhanced engagement and interactivity. While this may seem still slightly far off in how this impacts your business, realize the potential: users may be able to experience or see a virtual representation of what it is you’re selling. And THAT can make all the difference in converting clients. 

The Action on Privacy Concerns and Regulation

This one comes up nearly every year and every year it plagues social media companies as they attempt to run platforms ethically. With continued concerns about data privacy, we can anticipate more stringent regulations in the social media space. 

A Pew Research survey found that 79% of Americans are concerned about how companies use their data. In response, platforms will likely implement stricter privacy policies and more transparent data practices (or so we hope). 

The Rise of Ephemeral Content

Ephemeral content, which disappears after a set period, is gaining major traction on platforms like Snapchat and Instagram Stories. In 2024, we anticipate many more social platforms adopting this format to suit the user's need for constant content engagement and entertainment. 

Stories have become a valuable tool for marketers and advertisers. A survey that was commissioned by Facebook Inc. proves this as 62% of the respondents say that they are more interested in a product or a brand after seeing it in Stories. 

The Evolution of Influencer Marketing

This is another one that comes up every year but that’s because it’s still relevant for people to look up to leaders or way-makers in the world. 

We expect that influencer marketing will continue to evolve for 2024 with brands. As more and more influencers form deeper and more authentic connections, their content will not be just about the pay but what they strongly feel about. 

According to Influencer Marketing Hub, the influencer marketing industry is set to be worth 22.3 billion in 2024. Again, the biggest drivers will be authenticity and leveraging micro-influencers for success in this space. 

The Expansion of Social Commerce

Social commerce, or the integration of  e-commerce with social media platforms, is set to expand significantly! 

A 2021 study by Accenture predicts that the global social commerce market is expected to grow into a $1.2 trillion wave of change by 2025.

With features like Facebook Shops and Instagram Checkout, brands will increasingly use social media as a direct sales funnel. If online commerce isn’t something you currently use for your sales pipeline, now might be the time to get started. 

The social media landscape promises to be dynamic and incredibly promising, filled with opportunity for those who chase after the new advances. The areas listed above are just one of many in the great world that is social media, and we all know things could change quickly. 

Onya is always here to keep you up on the latest trends and changes. We promise to help shape and grow your business in this ever-changing world of digital marketing. Be sure to reach out today to get a jump start on the new year!

This is something we’ve heard too much online and we’re sure you have too. 

As a reminder, our team regularly posts educational content and gets inquiries every day. It has to mean something, right? Educational content proves that we know what we’re talking about and can establish you as an expert in your industry. 

In the world of digital marketing, educational content has become a potent tool for organizations looking to boost their sales and engage with their target audience. Social media platforms have evolved into valuable arenas for sharing knowledge and expertise, and when done right, this can lead to a significant uptick in sales.

But why? And how do you do it?

1. Builds Trust and Credibility

One of the fundamental pillars of a successful organization is trust. Educational content showcases your expertise, knowledge, and willingness to help your audience. When you consistently provide valuable information on your social media channels, you establish yourself as an industry authority. This, in turn, instills trust and confidence in your brand, making your audience more likely to choose your products or services when they need them.

How to do it:

Create in-depth articles, videos, or infographics that address common questions and pain points within your niche. Try and share your content across various social media platforms to reach a wider audience.

2. Attracts a Targeted Audience

Educational content also has the power to attract an audience genuinely interested in your products or services. By sharing content that provides answers to their questions and solutions to their problems, you're more likely to draw in individuals who are already in the market for what you offer. This targeted approach increases the quality of your leads, making it easier to convert them into customers.

How to do it:

Research your audience and identify their pain points and questions. Tailor your content to address these specific issues and share it where your audience is most active.

3. Fosters Engagement and Interactions

Posting educational content tends to spark discussions and interactions on social media. Whether it's a thought-provoking blog post or a how-to video, content that educates encourages likes, shares, comments, and direct messages. This heightened level of engagement not only builds brand visibility but also provides opportunities for you to connect with potential customers on a personal level.

How to do it:

Respond promptly to comments and messages, and actively engage with your audience. Encourage discussions in your posts by asking open-ended questions or seeking opinions.

4. Showcases Your Product's Value

When you share educational content, you can subtly integrate your products or services within the context of your material. We’re not talking about going crazy with the name-dropping, just FYI. We’re talking about naturally reminding folks about what you offer in conversation. This allows you to demonstrate the value and relevance of what you offer in a way that's not overly salesy. Your audience will appreciate your content even more when they see how it can directly benefit them.

How to do it:

Use case studies, testimonials, and real-life examples to illustrate how your products or services have helped others overcome challenges or achieve their goals.

To best succeed in this endeavor, it’s important to be consistent, stay authentic, and genuinely care about helping your audience. By doing so, you'll not only boost your sales but also create lasting relationships with your customers. So, start creating and sharing valuable content today, and watch your sales soar! Looking to level up your game when it comes to posting on social media or your website? Contact Onya today to learn more!

Social Media Marketing Metrics

As marketers, we want to invest in the right strategies and efforts to reach our ideal audience. Social media is a great opportunity for organizations to increase brand awareness and build richer relationships with people.

It is important to remember, however, that posting content and talking to people is not all there is. Social media marketing needs metrics that align with business goals and also support the buyer journey.

The article below talks about the different buyer phases and some metrics that we recommend looking after to know that you are not just burning fuel.

After reading this, take some time to evaluate your current social media strategy. We are ready to talk if you need support in boosting your growth.

Onya mark, get set, let's grow!

Best,

While viral is exciting, it’s not always reasonable for consistent growth. Be reasonable and push yourselves to see how buyers respond (or don’t respond). From there, you’ll track the growth of specific metrics, and here’s what we recommend tracking:

Buyer Phase: Awareness

What this means: Your potential customer is aware they have a need, and they’re searching for the best fit (hopefully finding you). 

KPIs you may track for success: 

• Impressions/Views: Total amount of time your content was seen. 
• Reach: Total Number of unique users that see your content. 
• Growth: Followers, subscribers, etc. 

Buyer Phase: Consideration

What this means: Your potential customer now knows they have different options to help fix their need and they have to consider the pros and cons of each option. 

KPIs you may track for success: 

• Engagement rate: Number of Interactions a post receives, divided by the number of impressions=engagement rate. 
• Website Views for social
• CTR: Click-through rate is the percentage of users clicking through a post divided by the number of impressions. 

Buyer Phase: Conversion

What this means: Your potential customer is ready to choose which option is best and make their decision, which isn’t always a direct purchase $$$. 

KPIs you may track for success: 

• Email acquisition: are people subscribing? 
• Add to cart
• Initiate checkout
• Purchase
• Inquire via DM
• Link Clicks

Buyer Phase: Loyalty

What this means: Retaining your customers and audience! This is all about creating a sense of community and trust with your platforms. 

KPIs you may track for success: 

• Repeat Customers: How many keep coming back for more? 
• Engagement Rate: We look at the engagement rate again here to see if users are sticking around to engage with your brand. 
• Shares/Shout-outs/Reviews
• Tagged Media

Other Important Factors to Consider

• ROI: Besides your literal hard numbers above that you choose to track for success, be sure you focus on the ROI (Return on Investment). What is your time worth to you? If you were to break down revenue generated from the costs incurred, what would be the return? In reviewing your metrics, determine the revenue generated compared to the cost of your social media marketing (be sure you build in any advertising costs as well). Time is money, even if it is just looking at social media. 
• Social Tools: Most social platforms offer built-in analytics tools (e,g., Facebook Insights, Twitter (X) Analytics, Instagram Insights) that provide you with data on your account’s performance. These tools are a quick win for tracking and give you helpful data (demographic or otherwise) on who’s engaging. 
• A/B Testing: Try and experiment with different types of content, posting schedules, and ad campaigns. Run A/B tests to figure out which approaches yield the best result. 
• Customer Feedback: Pay attention to comments, reviews, and direct messages from your audience. This qualitative feedback is also insightful to see how your social presence is being perceived. 

Oftentimes, we get asked what growth rate is considered “good” for each metric. For example, “How many website visits/week is considered good”. Not a single person can give you this number without first understanding the ins and outs of your business and the data you already have. 

What’s more important when building your social strategy is to line up your efforts with your business goals and a unique buyer journey. When you see where your customers are, you can develop unique goals for each phase of the above journey and track those metrics. Growth looks different for every business. Progress is what matters more in this case. 

Are you looking for help with your social strategy or advertising? We would love to chat. Give Onya a call today to get started!

Creating content that resonates with your target audience isn’t always difficult, but it can be time-consuming. But like we’ve mentioned in past posts, it is essential to a successful online Growth and the key to attracting, engaging, and retaining their attention. 

6 types of content your audience is likely to crave via blogs or social and effective tips on how to get started

1. Educational Content: Audiences are hungry to know more. Your content should teach them something new through how-to guides, informational articles, or step-by-step tutorials. Start by identifying common questions or pain points from your target people and understand how to better teach the answers they’re searching for. 

2. Entertaining Content: Who doesn’t love a good laugh or riveting story? Create entertaining content that balances humor, storytelling, or interactive quizzes and games. To help your business stand out with this type of content, insert yourself, your personality and your values so that audiences set it apart from bland content. 

3. Inspirational Content: Don’t underestimate the power of inspiration. Readers are looking for ways and encouragement in life and you can help provide that through stories, quotes, case studies, or interviews on your success, overcoming adversity, or personal growth. Encourage your audience to dream big and take action. 

4. Visual Content: Quality visuals put a place to the name and attract attention that resonates with users for branding. Be sure to leverage mediums like images, videos, and infographics to make content shareable and attractive to others. 

5. User-Generated Content: You all know how much we love UGC. The feedback you see from users is excellent to share with others (as long as it’s been approved to share) and loved by all others who may also want to share thoughts. Gain this helpful content through contests and challenges or by showcasing reviews and testimonials. 

https://www.onyamark.com/how-to-leverage-user-generated-content-and-their-creators

6. Behind-the-Scenes Content: Give your audiences a sneak peek into your world. Whether it’s through the making of your products, a day in the life of your team, or the process behind your services, share those behind-the-scenes moments. Authenticity goes a long way in building loyalty. 

Tips In Content Creation

To deliver the above content types well, here are some helpful tips that may help you generate information in a way that packs a punch. 

1. Know Your Audience: We’ve said it before, and we’ll say it again - get to know your target audience. Assumptions will get you nowhere. Research their demographics, interests, dislikes, and nuances and tailor the content accordingly. 

2. Tell a Story: Don’t just draft a 2 sentence post. Craft wording into a compelling narrative, something that makes people stop and read. Stories drive emotional connection and we all know once emotion kicks in, they’re more likely to drive deeper. 

3. Be Authentic: As mentioned above, authenticity builds trust. Be genuine in your content and don’t overpromise. Bring mistakes to the surface and share what you learned from them. Readers are only human and they like to see that you can be human too. 

4. Keep Up the Consistency: The less you post, the less there is to interact with. This tip comes with a caveat though, let quality reign over quantity. Give audiences something they can count on, in a manner they can relate with. 

5. Engage and Respond: Don’t become MIA when someone posts feedback or poses a question. Foster a running circle of community by inviting feedback and letting audiences know you hear them loud and clear. 

6. Measure and Adapt: What is measured gets improved. Connect your social platforms and website to analytics tools and see how people respond. Adjust the strategy based on what sells and maybe pivot when interaction dips. In this arena, it’s also okay to try out new ideas and formats. Keep what works and work on what doesn’t. 

In conclusion, understanding your audience's cravings and delivering the right content can make a significant difference in your online presence. By providing fruitful and digestible content, you can build a loyal and engaged audience that values what you have to offer and will (hopefully) be highly likely to convert. With all your content, stay true to your brand, be consistent, and always seek ways to improve. 

Is your organization needing help with digital strategy? Is creating content challenging for you? Let the experts here at Onya help. Reach out to schedule a call today!

"Do aesthetics really matter?"

Our answer: absolutely.

Your visual identity isn't just a face; it's a powerful connection tool. For this week’s newsletter, we dive into the stats: 50 milliseconds for a first impression, 80% boost in recognition with brand consistency, and 28% higher emotional engagement with visually appealing designs.

From web designs to social media impact and conversion rates, aesthetics play a crucial role. Ready to elevate your brand visuals? Dive in below and discover the visual power of aesthetics.

Onya mark, get set, let’s grow!

Best,

"Your visual identity has the power to not only affect the emotion and perception of your brand but to also connect to your audience!"

Your visual identity has the power to not only affect the emotion and perception of your brand but to also connect to your audience! It’s one of the first things people see when navigating to your page. 

In today’s competitive business landscape, creating a strong brand presence is essential to long-term success. Aesthetics, often considered subjective, play a pivotal role in shaping a business’s identity and influencing customer perceptions. 

But just saying it’s important isn’t enough. Below, we support its importance with industry-backed statistics and what others have seen who have used powerful branding on their website and on social media. 

First Impressions Count

Stats reveal that it takes just 50 milliseconds for a user to form an opinion about your site design. In a study by the Missouri University of Science and Technology, 94% of first impressions are design-related, thus proving a visually appealing and consistent brand aesthetic can quickly capture a potential customer’s attention and interest. 

Make sure your landing pages and social pages are enticing and validate they make sense to people coming in by testing with neutral parties. Doing so will give fruitful feedback and allow you to make visuals really stand out. 

Brand Recognition and Recall

Consistency in branding (maintaining a cohesive visual identity, including color schemes, fonts, and logo design) can increase brand recognition by up to 80%, according to Lucidpress and Oberlo. It’s important to keep things somewhat standard for branding, even if you want to go flashy because jumping all over the place can cause confusion long-term for users. 

Emotional Connection

It’s true that aesthetics have the incredible potential to create emotional connections between customers and brands. A Nielson study found that ads with strong visual imagery can increase emotional engagement by 28%. When users are pleased with what they see, they become loyal followers and are much more likely to make purchases from your brand. 

Perceived Value

Many consumers associate visually appealing designs with higher quality. A survey by Tyton media reveals that 48% of people believe website design is the leading factor determining a business’s credibility. 

In other words, don’t short-change the fact that investing in pleasing and clean visuals can convey a sense of professionalism and superior value. It can literally be the difference between someone choosing your brand vs. someone else who has a more buttoned-up look and feel.

Social Media Impact

The impact of well-designed aesthetics extends to social media as well where, as we all know, visual content reigns supreme. According to HubSpot, Facebook posts with images receive 2.3 times more engagement than those without images. 

Pictures say thousands of words and many times support and magnify the point you’re trying to communicate. On social media, brands that choose to use nice visuals (that are on-brand) are far more likely to generate shares, likes, and comments. 

Conversion Rates

Web designs with clear visual hierarchy lead to a better user experience and higher conversion rate, as evidenced by Adobe’s “State of Content” which states that 38% of users will stop engaging with a website if the content or layout is unattractive. Be mindful that certain considerations like easy navigation and appealing layouts contribute to improved user engagement and conversions. It’s not just about losing the sale, it’s about gaining more sales - making it easy for people to find what they need and giving them an appealing experience while they do so. 

The data is clear: aesthetics in branding matter for effective business marketing. A strong and consistent visual identity not only creates a memorable first impression but also fosters emotional connections, influences perceptions of quality, and drives engagement across various marketing channels. By leveraging statistical insights, businesses can make informed decisions about their branding strategies and unlock the power of aesthetics in enhancing their marketing efforts.

Looking for more guidance on how to best do that for your brand? Let the experts here at Onya talk with you today!

I’ve heard it said, ‘Move the audience, and the needle will follow’.

I can’t think of a truer statement when it comes to staying in front of your audience in a dynamic marketing landscape.

The secret to capturing your target audience does not just lie in what the people see - but also in what they feel. As a result, it’s critical to infuse emotion into the way you market to your audience.

We will guide you through understanding your audience, crafting compelling narratives, and leveraging evocative language to create a lasting impact. Ready to turn emotions into conversions? Dive in below and let's elevate your brand together!

Onya mark, get set, let’s grow!

Best,

Selling Emotion in Your Marketing

When it comes to selling what you offer, people don’t ever buy what it is you’re selling. They buy what it makes them feel.

In the business world, emotions play a pivotal role in driving consumer decisions. While traditional marketing strategies focus on the features and benefits of a product or service, the real power lies in tapping into the emotions of your customers.

Selling feelings along with your offerings can create a deeper connection and drive incredible loyalty.

Some prime examples:

• Parents aren’t just buying their kids a swing set. They’re buying core memories.
• Couples aren’t just buying flower bouquets. They’re buying a token of love or a romantic gesture.
• People aren’t buying extra-large mattresses. They’re buying a good night’s sleep (finally).
• Your audience isn’t just buying your membership or course training. They’re investing in their future.
• Below, we explore how to effectively sell emotion in your services and create a lasting impact.

Below, we explore how to effectively sell emotion in your services and create a lasting impact. 

Understand Your Audience

We say this often, and it’s because it’s a huge point with anything in business - your audience matters a lot. Begin to understand their emotions, needs, and desires. What do they truly value? By grasping their pain points and aspirations, you can tailor your services to resonate on an emotional level. 

Craft a Compelling Story

Stories harken to people’s pasts and act as a golden key to worlds unearthed. Develop a narrative that highlights the journey of your services, emphasizing the positive impact they can have on customers’ lives. Whether it’s a story of transformation, empowerment, or joy, a compelling story can create deep emotional connections.

Use Evocative Language

Language, in many ways, has the power to paint vivid detail and color, triggering emotions. In your content, try incorporating words that align with the feelings you want to convey. Whether it's using words like “empowerment,” “confidence,” or “happiness,” your choice of words can make a significant difference in how someone engages with the text. 

Show, Don’t Just Tell

Demonstrate the emotional impact of your services through real-life examples. Be sure to share customer testimonials, case studies, or before and after stories that display the positive emotions your services or product generated for others. 

Add Visual And Aesthetic Appeal

Visuals play a big part, especially when someone first comes to your page (both via website and social platforms). Be sure to utilize color palettes, imagery, and design elements that align with the emotions you want to associate with your brand. Consistency in visuals can also reinforce emotional connection. 

Run with Personalization and Connection Experiences

Customers appreciate when they feel understood and valued. Be sure to personalize your interactions and services by addressing their individual needs. This can also be done through connection experiences like unboxing processes, personalized recommendations, or exclusive events. These personal and fun touches create a sense of connection that goes beyond transactional relationships. 

Evoke Empathy 

Everyone has something they care deeply about. While sticking to your company values, show empathy towards your customers' challenges and concerns in life. Acknowledge how they feel and position your products or services as a solution that can alleviate their pain points or amplify their joy. Even if you are directly talking about something outside of your product or services, show people that you care and direct your attention to things that matter to them. 

Selling emotion in your services and products requires a strategic approach that taps into the deep-seated feelings of your customers. By understanding your audience and creating meaningful, well-crafted stories, you can create an emotional bond that not only drives sales but also builds lasting brand loyalty. People aren’t here to just buy products or services, they are here to invest in the feeling attached to them. Looking for better ways to create these experiences in your digital assets? Contact Onya today to learn more!

We understand finding ideas and keeping them fresh for businesses and individuals can be tricky. Posting content on the regular is both necessary and helpful to continuous engagement from these groups which is why we want to make it easy to keep things new! 

Standing out is possible and we are able to help by looking at some of the top 30 content ideas for this upcoming holiday season and how to best highlight your products (and ultimately convert those sales)! 

10 Reels/Videos

• An unboxing video showing off your packaging
• A montage highlighting your product being styled or used.
• Sharing the inspiration behind your product.
• Teaching through a tutorial
• Busting industry myths
• Telling an interesting story while packaging an order.
• POV: when your product solves a problem
• Perspective on a viral reel in your industry
• Take part in a popular trend and try to incorporate your product.
• ASMR video of your product being used or made.

Check out some of our favorites:
American Dream Nut Butter's Dunk A Spoon Cookie Protein Smoothie
Kelly's Clean Kitchen Club's Basics of Cooking Series
Sophia's Bridal and Tux's Sample Sale post

10 Carousels/Posts

• Create a post answering one specific FAQ
• Holiday Gift Guide
• Pinpoint a problem your audience is feeling and solve it with your product 
• Repost a few trending memes and relate them back to your product.
• Share a helpful chart or graph
• Post a picture of before and after using your product.
• Promote a big holiday sale or giveaway
• A post teaching how to stop doing ___ and start doing/using ___
• Your product in the wild (on a billboard, in a home, at the movies, etc.)
• Share inspirational quotes to connect you with and encourage your audience.

Check out some of our favorites:
Canva's Album Cover Design Tutorial
Dove's Holiday Mood Board
Nike's Everyone Loves an Underdog

10 Stories

• Record a time-lapse of you running an industry task
• Share a goal you’ve set
• Post a testimonial or review
• Show your audience the excitement behind a new product and link to it
• Repost from followers using your product 
• Post weekend plans
• Talk about a recurring theme (something you like to do personally, believe in, or are known for)
• Answer questions from your DM’s
• Do a poll on a trending topic
• Share a sneak peek of a product/project

With these 30 content ideas, you have an arsenal of creative options to revamp your social media strategy. 

Authenticity, relevance, and providing value to your key audiences should always be at the core of your content. Try and experiment with differing formats and monitor your performance to finetune your approach and see what end-users like best. 

By staying dynamic and responsive, you’ll build a thriving social media presence and forge deeper connections with your followers. Need help with ongoing ideas and strategy? The experts here at Onya would love to help! Connect with us today.

TikTok’s perceived effectiveness is definitely growing among marketers!

According to Hootsuite’s 2022 social trends survey, TikTok is growing amongst marketers by 700% in just one year. Listen to that - one year. In fact, 24% of marketers now consider TikTok one of the better platforms for reaching their business goals.

While TikTok may still have some catching up to do compared to advertising giants like Facebook and Instagram, those platforms have seen a notable decrease in perceived effectiveness over the past year. 

Facebook’s effectiveness has dropped by 25% while Instagram’s has plummeted by a whopping 40%. 

These shifts in the advertising landscape are a clear indication that brands need to adapt and meet their customers where they are on each platform. 

TikTok’s diverse and rapidly growing communities, covering everything from book lovers to fridge organization enthusiasts, make it easier for marketers to hone in on their target audiences with compelling, tailored content. 

So if you’re looking to stay ahead of the curve, it’s definitely worth considering TikTok as part of your marketing strategy. 

But how do you effectively market on TikTok? Here are the top steps we recommend you start with:

Understand the platform

Familiarize yourself with TikTok’s features, trends, and user demographics so that you genuinely understand the type of content that resonates with your target audiences.

Participate in trends and challenges

Be sure to take part in popular challenges and trends relevant to your niche as this boosts your visibility as well as connect with others in a personal and fun way in the online community.

Create regular, creative videos

As with any good marketing strategy, begin taking part in the content on the regular. Develop creative and captivating videos that align with your brand’s identity and keep them short and shareable to increase ongoing engagement. Remember that TikTok’s algorithm favors accounts that are constantly active.

Cross-promote

In the same vein as what’s listed above, be sure to share your videos on other social media platforms in order to drive traffic and increase your following.

Use relevant hashtags and music

Increasing discoverability is carried forward by using trending and popular hashtags that people regularly search for. It also helps increase engagement by adding fun, well-liked music so people stay to watch more.

Interact with Followers

Like with any good business, no matter the size, be sure to respond to comments and messages so that people can see you actively talking with individuals with questions. You want to be available and forthcoming with information and not be seen as an entity that ghosts people.

Analyze Your Performance

As you move and groove within the platform, be sure to use TikTok’s analytics to track performance and audience insights. The data should ideally show you what people like the most and which items they moved quickly past. Take the feedback, test new content, and bolster the best-performing options for the highest engagement that converts.

At the end of the day, keep in mind that TikTok’s algorithms prioritize content that keeps users focused on the platform so create content that speaks closely to your target audience. Need help in creating and managing content that converts? Be sure to reach out to Onya today to learn more!